The PPWR (Packaging and Packaging Waste Regulation) is the new European regulation on packaging and packaging waste. It marks a turning point in the European Union's environmental sector.
The aim is clear: to drastically reduce unnecessary packaging, improve recyclability and accelerate the development of large-scale, long-term reuse solutions.
Companies should not see this text as a simple regulatory formality. In fact, it will bring about major changes, particularly in terms of the supply chain. Some reforms will be mandatory by 2026, but companies need to review what they can anticipate and already take concrete decisions to avoid unpleasant surprises.
Understanding the main points of the regulation
Reducing packaging at source
One of the main goals is to reduce the volume of packaging placed on the market. In particular, the regulation provides for :
- A 5% reduction by 2030 (10% by 2035 and 15% by 2040) compared to 2018,
- The fight against excessive packaging: new limits on the amount of empty space will be imposed, particularly in e-commerce.
Mandatory re-use in certain sectors
The regulation sets targets for reuse, in particular in :
- The B2B sector (transport and logistics): obligations to use reusable packaging for certain uses,
- E-commerce: certain major platforms will have to offer reusable packaging.
Standardized recyclability
All packaging placed on the market must be :
- Recyclable on a large scale, according to criteria harmonized at European level,
- Labeled with standardized pictograms to inform consumers about their recyclability and composition.
Labelling and traceability
The regulation provides for :
- The introduction of a harmonized labeling system for packaging (color coding, sorting information, etc.),
- The possibility of using QR codes or digital systems to trace packaging, particularly in the context of reuse.
Integrating eco-design now
The regulation requires that all packaging must be manufactured to minimize its environmental impact throughout its life cycle. There must be less material, more recyclability, and as much reuse as possible.
Remove non-essential elements
A first step towards action is material sobriety. It's important to eliminate non-essential elements such as unnecessary cushioning and over-wrapping. It's also important to optimize the thickness, shape and weight of packaging. Empty volumes increase logistics costs and transport emissions, so it's essential to reduce them.
Think modular and reusable
One way of encouraging reuse is to create standardized, nestable or foldable packaging. Loopipak offers packaging that meets these criteria. They can be purchased or rented. All our products are lightweight and repairable, making them even more durable.
Integrating life cycle assessment (LCA)
Eco-design cannot be carried out blindly; it must be based on objective data. To achieve this, companies need to carry out comparative life-cycle assessments. For example, they can compare single-use plastic with Loopipak reusable packaging. This is one way of helping them make the right choices.
Anticipating PPWR: integrating eco-design now